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Webinars

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015
Authors: Jon Puleston, Melissa Moxley
Company: Kantar
June 15, 2015
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Citation

Puleston and Moxley (2015a, June 15). What market researchers can learn from other creative industries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-market-researchers-can-learn-from-other-creative-industries